11 May Sustainable living with Heritage: Club Artizen
Image source: https://clubartizen.com/catalog/
Club Artizen
Ideas that reflect the heritage of India and a pathway to sustainable living.
Club Artizen is based on the idea of promoting craft-based sustainable living, enhancing artisan livelihoods in the process. Club Artizen is passionate about building a community that moves toward a green lifestyle, finding along the way stories, gifting ideas, artisans, and resources. ____________________________________________________________
The Problem
200 million artisans have left their traditional craft, with this number increasing post COVID. Scores of crafts are at risk of extinction due to the lack of adaptability to modern aesthetics, designs and processes, and a lack of a steady access to market. There was a need for dignified livelihood options for artisans who created eco-friendly products, especially using traditional Indian handicrafts.
Many solutions work as a mere marketplace, but artisans need solutions and support that stay the course, with a steady flow of income. There were also a significant number of people who wanted to take those first steps toward sustainable living, but weren’t quite sure how.
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The Solution
Club Artizen leverages the power of e-commerce and digital experiences to promote socially conscious and environmentally friendly functional products made by craftspersons, artisans, and organizations seeking to provide livelihoods to marginalized communities. Club Artizen works deeply with the artisans, helping not just with market access, but also with design/collaboration ideas, process improvements, and other resources to help enhance artisan livelihoods. For customers, Club Artizen provides complete transparency about the provenance of the product, and stories surrounding craft and sustainability.
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Impact Achieved
- 6000+ hours of work generated for artisans since June 2023
- 38 partners onboarded including 23 Women artisan, 11 Traditional artisans and 4 Livelihood organisation supporting People with Disabilities
- 10000+ Articles sold.
- 150+ products curated and designed.
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Founder:
Anita Hariharan: Social Entrepreneur | Ex-Amazon | CEO, Club Artizen
Meera Rajagopalan: Social Entrepreneur | Director, Club Artizen | Author | Director, Aram Porul Foundation | Ex- Managing Editor, iMPACT Magazine
Website: https://clubartizen.com/